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Stories
Inspiring stories by Amy Wald, President of Greenluxe Inc.


How Sustainable Hospitality Became More Profitable: Lessons from The Ranch at Laguna Beach
The Myth That Sustainable Hospitality Costs More Just Got Destroyed For years, hotel leaders have hesitated to embrace sustainable hospitality practices, convinced that eco-friendly operations would drain their budgets and complicate their supply chains. But what if that assumption is completely outdated? Kurt Bjorkman, COO of The Ranch at Laguna Beach, recently sat down with Amy Wald on The Conscious Check-in podcast to share a game-changing revelation: sustainable products
Jan 238 min read


Bamboo Architecture and Biophilic Design: Building Nature-Positive Hotels with Nomadic Resorts
What if Your Next Hotel Could Absorb More Carbon Than It Produces? Most hoteliers think sustainability means compromise—sacrificing luxury for eco-credentials, or breaking the budget to go green. But what if the most sustainable building material also created the most memorable guest experiences? That's the reality Louis Thompson and his team at Nomadic Resorts have been proving for over two decades. Using bamboo construction and biophilic design principles , they've created
Nov 21, 202510 min read


How This Hotel GM Used Green Key Certification to Build a Sustainable Legacy in Fort Lauderdale
\What if the secret to exceptional hotel leadership had nothing to do with management textbooks—and everything to do with learning habits from wildlife? When TJ Pierri, General Manager of Pelican Beach Resort in Fort Lauderdale, needed to explain his leadership philosophy to a new team, he didn't pull out corporate jargon. He shared a story about geese. And that simple metaphor has shaped how his property approaches everything from sustainable hospitality to guest service re
Nov 18, 20256 min read


How Staypineapple Chicago Proves Sustainable Hotel Practices Can Be Quirky, Profitable, and Guest-Approved
Discover how Staypineapple Chicago combines sustainable hotel practices with bold design & luxury to create unforgettable guest experiences downtown.
Nov 6, 20257 min read


How Authentic Sustainability Storytelling Can Transform Destination Marketing: Insights from GLP Films' Rob Holmes
The Power of S ustainability Storytelling That Move the Needle What if the most effective sustainability strategy for your destination or hotel wasn't a certification badge or a green policy document—but a story? That's the philosophy behind Rob Holmes' work. As founder of GLP Films and an active voice with the Global Sustainable Tourism Council (GSTC), Rob has spent 17 years proving that sustainable tourism storytelling isn't just about pretty videos. It's about creating s
Oct 30, 20258 min read


How Luxury Adventure Travel Creates Guest Loyalty: Lessons from EXP Journeys
The Secret to Being Unforgettable in Luxury Adventure Travel What if your guests cried tears of joy at the end of their stay—not because they were leaving, but because of what they experienced while they were with you? That's exactly what happens on trips with EXP Journeys, a luxury adventure travel company that's mastered the art of creating transformative guest experiences. In a recent episode of The Conscious Check-in , hosts Amy Wald sat down with Kevin Jackson and Maxie
Oct 24, 20258 min read


How Relais & Chateaux Luxury River Cruises Are Driving Conservation and Delivering Elevated Experiences
What if your next luxury river cruise could help save one of the world's most biodiverse ecosystems while delivering an unforgettable experience? This isn't just a dream—it's happening right now in the heart of Peru's Amazon rainforest, where eco luxury travel is being redefined by visionary operators who understand that true luxury means protecting the places we love to visit. In a recent episode of The Conscious Check-in, I had the incredible opportunity to speak with Gabr
Oct 17, 20255 min read


How Casa di Langa Proves Sustainable Luxury Hotels Can Preserve Heritage While Driving Profitability
What if the future of sustainable luxury hotels isn’t about choosing between sustainability and profitability, but about discovering how they amplify each other? Deep in Italy’s Piedmont region, Casa di Langa is rewriting the rules of sustainable luxury hotels by proving that authentic heritage preservation, community engagement, and environmental stewardship can create the most compelling guest experiences—and the strongest business results. In this episode of The Conscious
Oct 9, 20254 min read


How to Plan a Luxury African Safari That Supports Conservation: Go2Africa's B-Corp Approach
Planning a Luxury African safari doesn't have to mean choosing between your dream adventure and making a positive impact. What if the question " how to plan an African Safari " could lead you to experiences that are both the adventure of a lifetime and a catalyst for meaningful conservation and community impact? This isn't just wishful thinking—it's the reality that sustainable hospitality and tourism leaders like Go2Africa are creating across the African continent. In our
Sep 27, 20257 min read


From Safari Campfires to Global Change: How Sustainable Tourism Became a Billion-Dollar Movement
Have you ever wondered how a 21-year-old sitting around a campfire in Kenya could spark a global movement that would transform how we think about travel? That's exactly what happened when Costas Christ witnessed something that would change his life—and the entire hospitality industry—forever. In this eye-opening episode of The Conscious Check-in, I had the incredible privilege of speaking with Costas Christ, the "godfather" of sustainable tourism. From serving as a National G
Sep 25, 20256 min read


Luxury and Responsibility: Hervé Houdré on the Future of Sustainable Hospitality
Can luxury and sustainability truly coexist? It’s a question many hotel leaders wrestle with. For decades, luxury was synonymous with indulgence, excess, and little concern for environmental impact. But pioneers like Hervé Houdré —creator of the Forbes Verified Responsible Hospitality Program—prove that sustainable hospitality is not only possible, but profitable. In this episode of The Conscious Check-in Podcast , Amy Wald sat down with Hervé to explore how luxury hotels ca
Sep 25, 20255 min read


How to Choose the Right Certification for Your Hospitality Project
The Strategic Advantage of Sustainable Certification for Your Next Hospitality Project Sustainability in hospitality isn't just about being green—it's about being smart, forward-thinking, and ultimately, more profitable. As the industry evolves, early adopters of meaningful sustainability practices aren't just leading environmental change; they're capturing market share, reducing operational costs, and attracting premium financing options that give them a decisive competitiv
Nov 6, 20244 min read


Sustainable travel: Exotic, Sustainable and Resilient St. John, USVI
It seems like everywhere you turn these days when it comes to travel there is an emphasis on ways to travel: eco, sustainably, consciously. But what does that really mean? Most of us will still fly (which most know emits greenhouse gases). We will produce trash that is not recyclable– however hard we try to avoid it. And, most importantly (I think) unknowingly funnel money that doesn’t go to support the very core people and communities in the places we are visiting for a holi
Jun 27, 20246 min read


Dominica’s Best Quarantine Secret
Before it was a global mandate, Secret Bay was all about seclusion and safety due to the values the property was built on back in June 2011. Their “Stay Well Certified” program is built on three principles: green and clean practices, nutrition-based vitality and Dominica’s healing biodiversity. Sounds like an interim vaccine to me? In recent months we have all become more familiar with the importance of healthy surroundings, nutrition and overall well being. Which is what mak
Jun 27, 20243 min read


Treading Lightly, Truffle Hunting, and the Rolling Hills of Piedmont
Why preserving culture is at the heart of Sustainability Hospitality The thought of Italy has everyone dreaming. Oooey gooey pasta, endlessly flowing wine (I mean, they invented the phrase “table wine,” right?) and the romanticism of a time and place preserved from long ago, where Caesar ruled and Jesus was said to walk the streets. For me, who had only ventured to the most well-known cities (i.e., Roma, Venice, and Florence), travelling to Piedmont (or Piemonte, in Italian)
Jun 27, 20248 min read


How GreenLuxe Was Born
A new way to travel Hi – I’m Amy, founder and president of GreenLuxe, and I am obsessed with everything travel and how to protect it. It all started from a young age. I can vividly remember loving EVERYTHING about driving to Florida with my family when I was little. From sleeping in the car (I think my parents drugged me) to stopping at the Florida citrus stands along the side of the road (anyone who was born in the 60s, 70s, and MAYBE 80s knows the nostalgia of these fun roa
Jun 27, 20248 min read
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