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Stories
Inspiring stories by Amy Wald, President of Greenluxe Inc.


How Sustainable Hospitality Became More Profitable: Lessons from The Ranch at Laguna Beach
The Myth That Sustainable Hospitality Costs More Just Got Destroyed For years, hotel leaders have hesitated to embrace sustainable hospitality practices, convinced that eco-friendly operations would drain their budgets and complicate their supply chains. But what if that assumption is completely outdated? Kurt Bjorkman, COO of The Ranch at Laguna Beach, recently sat down with Amy Wald on The Conscious Check-in podcast to share a game-changing revelation: sustainable products
Jan 238 min read


Why The Ranch at Laguna Beach Is California's Most Soul-Stirring Sustainable Luxury Escape
Picture yourself waking to the scent of coastal sage drifting through your open window, 600-foot canyon walls glowing amber in the early light. You step onto your private patio with coffee in hand, and instead of city noise or poolside chatter, you hear only birdsong and the whisper of a creek threading through native scrubland. This is morning at The Ranch at Laguna Beach—a luxury resort that doesn't just sit in nature, but works with it. And for travelers seeking more tha
Jan 236 min read


Bamboo Architecture and Biophilic Design: Building Nature-Positive Hotels with Nomadic Resorts
What if Your Next Hotel Could Absorb More Carbon Than It Produces? Most hoteliers think sustainability means compromise—sacrificing luxury for eco-credentials, or breaking the budget to go green. But what if the most sustainable building material also created the most memorable guest experiences? That's the reality Louis Thompson and his team at Nomadic Resorts have been proving for over two decades. Using bamboo construction and biophilic design principles , they've created
Nov 21, 202510 min read


How This Hotel GM Used Green Key Certification to Build a Sustainable Legacy in Fort Lauderdale
\What if the secret to exceptional hotel leadership had nothing to do with management textbooks—and everything to do with learning habits from wildlife? When TJ Pierri, General Manager of Pelican Beach Resort in Fort Lauderdale, needed to explain his leadership philosophy to a new team, he didn't pull out corporate jargon. He shared a story about geese. And that simple metaphor has shaped how his property approaches everything from sustainable hospitality to guest service re
Nov 18, 20256 min read


How Staypineapple Chicago Proves Sustainable Hotel Practices Can Be Quirky, Profitable, and Guest-Approved
Discover how Staypineapple Chicago combines sustainable hotel practices with bold design & luxury to create unforgettable guest experiences downtown.
Nov 6, 20257 min read
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