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Stories
Inspiring stories by Amy Wald, President of Greenluxe Inc.


Luxury and Responsibility: Hervé Houdré on the Future of Sustainable Hospitality
Can luxury and sustainability truly coexist? It’s a question many hotel leaders wrestle with. For decades, luxury was synonymous with indulgence, excess, and little concern for environmental impact. But pioneers like Hervé Houdré —creator of the Forbes Verified Responsible Hospitality Program—prove that sustainable hospitality is not only possible, but profitable. In this episode of The Conscious Check-in Podcast , Amy Wald sat down with Hervé to explore how luxury hotels ca
Sep 25, 20255 min read


How to Choose the Right Certification for Your Hospitality Project
The Strategic Advantage of Sustainable Certification for Your Next Hospitality Project Sustainability in hospitality isn't just about being green—it's about being smart, forward-thinking, and ultimately, more profitable. As the industry evolves, early adopters of meaningful sustainability practices aren't just leading environmental change; they're capturing market share, reducing operational costs, and attracting premium financing options that give them a decisive competitiv
Nov 6, 20244 min read


Sustainable travel: Exotic, Sustainable and Resilient St. John, USVI
It seems like everywhere you turn these days when it comes to travel there is an emphasis on ways to travel: eco, sustainably, consciously. But what does that really mean? Most of us will still fly (which most know emits greenhouse gases). We will produce trash that is not recyclable– however hard we try to avoid it. And, most importantly (I think) unknowingly funnel money that doesn’t go to support the very core people and communities in the places we are visiting for a holi
Jun 27, 20246 min read


Dominica’s Best Quarantine Secret
Before it was a global mandate, Secret Bay was all about seclusion and safety due to the values the property was built on back in June 2011. Their “Stay Well Certified” program is built on three principles: green and clean practices, nutrition-based vitality and Dominica’s healing biodiversity. Sounds like an interim vaccine to me? In recent months we have all become more familiar with the importance of healthy surroundings, nutrition and overall well being. Which is what mak
Jun 27, 20243 min read


Treading Lightly, Truffle Hunting, and the Rolling Hills of Piedmont
Why preserving culture is at the heart of Sustainability Hospitality The thought of Italy has everyone dreaming. Oooey gooey pasta, endlessly flowing wine (I mean, they invented the phrase “table wine,” right?) and the romanticism of a time and place preserved from long ago, where Caesar ruled and Jesus was said to walk the streets. For me, who had only ventured to the most well-known cities (i.e., Roma, Venice, and Florence), travelling to Piedmont (or Piemonte, in Italian)
Jun 27, 20248 min read
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